THE BS MAVERICK:

Biases. Blind Spots. Bullsh*t.

Pointing it out—before your “friends” do.


I write a weekly email laughing at the shit we do that sounds smart, feels productive—but usually just keeps us stuck.
Like:
✔️ Quoting books we haven’t applied
✔️ Waking up early to avoid doing what actually matters
✔️ Exercising so we can eat Takis and feel justified

Then I call out the BS
and figure out how to stop laughing and start doing. 

Sometimes it’s funny.
Sometimes it stings.
Always makes me check myself—might do the same for you

Join the readers who stopped confusing performance with progress—
and started doing the hard things they kept putting off.

No fluff. No spam. Just one truth slap a week. Until you unsubscribe—or the BS wins.

Hola!

(That's Spanish for... "How you doin?")

Thanks for stopping by. 

I’m Mark. I make content that tries to make sense—and fun—of the BS baked into our daily lives. 

You know the type:

  • The "pretend I’m having the time of my life" post 
  • The “I need to start loving myself” revelation (again) 
  • The “nobody knows more about sheep herding than I do” politician 
  • and the duck face selfie (seriously, wtf?)

I don’t call it out to be edgy.
I call it out because it’s the BS hiding in plain sight—the kind that clutters our heads, clouds our judgment, and keeps us making the same dumb decisions with better language.
Once you see it—you stop letting YouTube decide your next action.  

THE SOURCE OF NONSENSE

If you don't know what you want, someone else will tell you and you'll believe it.

-Rando Dude on Twitter

So, what's the BS exactly? And why should you give a shit?


BIAS:

The Reason Smart People Do Dumb Sh*t.

"Bias" is just a fancy way of saying screwed up thinking. Mental shortcuts. Built-in glitches. Emotional leftovers from Grandpa's racism. 

Some biases are harmless. Some make you think you're “just brutally honest” when really, you’re using "honesty" as a hall pass for being an asshole. 

They come from experiences, trauma, culture, social influences, or just our crazy brain taking shortcuts. 

The problem is they're often wrong, but they feel so right. Which leads to distorted perceptions, judgments, and Karens. 

BLind SPOTS:

The Reason You're Doing Dumb Sh*t With Such Confidence.

A blind spot is when you think you're spitting hot fire—but everyone else in the room is hoping you'll shut the f*ck up. 

It's a part of our awareness that we just can't see or perceive. Not because it's hidden, but because you're too busy thinking you're right.

It's the tone-deaf, off-key, unattractive, American Idol hopeful who swears they're the next Beyonce.

It's a gap in our understanding or knowledge, caused by biases, ego, unchecked delusion, or our "You're perfect honey" saying Mommy's. (Love you momma)

  

BULLSH*T:

The Reason You Keep Doing Dumb Sh*t.

Bullsh*t is anything designed to sound true, feel real, or look good—without actually being any of those things. 

It isn't always a lie. It's the performance of truth.

It's when someone, consciously or unconsciously, doesn't give a shit about the truth, but just wants to give a false or misleading impression. Like wearing makeup, it's all about appearances, not reality.

BullShit is used to describe a wide range of things, including lies, exaggerations, marketing tactics, political rhetoric, and The Kardashians.

What Others Say

"

Mark helped me realize the gaps in my understanding. The info is clear, the insights are practical, and the examples are relatable.

I won’t actually apply any of it, but I’ll confidently reference it in conversations to sound smarter than I am.


Igno Wrent 

"

You’re a fantastic writer. Your grammar is flawless, your pacing is tight, and your punchlines are mwah.

I only read one paragraph, but I could just tell.


Jess Kitting

"

Wow. This site is a game-changer. Finally, someone is helping people recognize their own BS.

I’ve been saying this shit for years. Everyone else is the problem.


Imma Moore-Ron

HI, MY NAME IS, WHAT? MY NAME IS, WHO?...

Uh, Mark

This is where you're supposed to see a highly Photoshopped picture of me—looking like a shinier, smoother, alternate-universe version.

I'd be smiling like I just sharted mid-take, pretending to laugh at something off-camera, wearing a “take me seriously” suit or sweater vest, seated in front of a strategically blurred bookshelf—so you focus on the star that is me. 

Instead, all you get is this gold box.

Sorry not sorry.